Step 1 — Set up Google Analytics 4 & Google Ads

1) Create a GA4 property & get your Measurement ID

1. Go to Google Analytics → Admin → Create Account.
2. Create a GA4 property for your website.
3. Copy your Measurement ID (format: G-XXXXXXXXXX).

2) Create a Google Ads account & link it to GA4

1. Go to Google Ads and finish basic setup (billing, time zone, currency).
2. In Google Ads: Tools & Settings → Linked accounts → Google Analytics (GA4) → Link your property.

3) Install tracking on your website

For beginners, the easiest path is Google Site Kit:

1. WordPress → Plugins → Add New → install Site Kit by Google.
2. Connect your Google account, select your GA4 property, optionally connect Google Ads.

4) Verify tracking

1. Open your site in an Incognito/Private window.
2. Check Tag Assistant for your G- ID.
3. In GA4 → Realtime, you should see active users when you browse.

Step 2 — Configure Events & Conversions in Simple Conversions

1) Install the plugin & set General options

1. WordPress → Plugins → Add New → install/activate Simple Conversions.
2. Go to Simple Conversions → Settings.
3. Enter your GA4 Measurement ID (G-XXXXXXXXXX).
4. If GA4 is already added by another tool (e.g., Site Kit, GTM), tick “GA4 already installed”.
5. Make sure Enabled is ON.
6. Save.

2) Create your first event (example: click-to-call button)

1. Go to Simple Conversions → Settings → Events.
2. Event 1 (free plan allows 1 event):

3) (Optional) Add GA4 parameters

Parameters help you analyze value, currency, or content. Add JSON like this:

{
  "value": 1,
  "currency": "USD",
  "location": "header"
}

You can later use these in GA4 custom reports or to build conversions in the UI.

4) (Premium) Send conversions to Google Ads

1. Enter your license in Simple Conversions → License to unlock Premium.
2. In Events, toggle “Send also to Google Ads”.
3. Fill in:
   • Conversion ID: AW-XXXXXXXXXX
   • Label: the per-conversion label from Google Ads (e.g., 0nKRCImB8JwbENCr-ZRB)
4. Save.

Testing your setup (GA4 Realtime & DebugView)

1. Open your site in a Private/Incognito window.
2. Click your target element (e.g., the phone button).
3. In GA4 → Realtime, you should see your event name within seconds.
4. For deeper testing: GA4 → Admin → DebugView (or use the Tag Assistant extension).

Common examples

• Click phone link via URL contains: Trigger = Click on link (URL contains…), value = tel:
• Form submit → Thank You page: Trigger = Pageview (on load), URL contains = /thank-you
• CTA button: Trigger = Click on element, CSS = .btn-primary

FAQ & Troubleshooting

Event doesn’t fire in GA4 Realtime

• Confirm Enabled is ON in Simple Conversions → Settings.
• Make sure the CSS selector is correct and clickable on the final element (try a broader parent if needed).
• If you already use Google Tag Manager, our plugin pushes to dataLayer. Check GTM Preview mode.
• Disable aggressive JS optimization on that page (exclude from caching/minify).

Google Ads conversion doesn’t appear

• Verify the AW- ID and Label exactly match your Google Ads conversion.
• New conversions may take time to attribute; use the Google Tag Assistant to confirm the conversion event fired.

Where do I see my event in GA4?

• Immediately: Realtime and DebugView.
• Within ~24h: Configure → Events.
• Use Reports → Engagement → Events for metrics and parameter breakdowns.

Need help? Contact support@simple-conversions.com. If you’re on Premium, you can set up to 3 events and forward each to Google Ads with its own label.