Simple Conversions — Setup Guide

Get GA4 events and Google Ads conversions running in minutes. Skip any step if you already have it set up.

Beginner-friendly GA4 + Google Ads Works with Site Kit / GTM

Quick Start FAQ

Already have GA4 on your site? Great—just configure the event(s) in the plugin and you’re done.

Install and activate Simple Conversions in WordPress.
Open Simple Conversions → Settings and enter your GA4 Measurement ID (G-XXXXXXXXXX). If GA4 is already on your site (via Site Kit or theme), tick “GA4 is already installed (don’t load gtag.js)”.
In Events Manager, add your trigger:
- Pageview — fires on page load (useful for thank-you pages).
- Click on element — set a CSS selector (e.g. .call-btn).
- Link URL contains — fires for links containing text (e.g. tel:, /checkout).
(Premium) Toggle Send also to Google Ads and paste your AW-ID and Label.
Save and test in GA4 → Admin → DebugView.
New events can take up to 24h to appear under Configure → Events. DebugView is instant.

A Google account with access to your GA4 property.
(Optional) A Google Ads account if you want Ads conversions.
Your site’s GA4 Measurement ID (looks like G-4X60JMME77).
(Premium) Your Ads Conversion ID and Label (looks like AW-17492235728/0nKRCImB8JwbENCr-Zf).

1 Create or locate your GA4 property Skip if you already use GA4

Go to analytics.google.com → Admin ().
Create account (if needed) → Create property → choose Web.
Add your website URL as a Data Stream.
Copy the Measurement ID (G-XXXXXXX).
Either install GA4 with Google Site Kit, GTM, your theme, or let our plugin inject gtag.js.

Open GA4 → Admin → Data Streams → select your site.
Copy your Measurement ID (G-…).
In WordPress go to Simple Conversions → Settings and paste it.
If GA4 is already present via Site Kit/GTM, tick: “GA4 is already installed (don’t load gtag.js)”.

Avoid double-loading GA (Site Kit + plugin). If Site Kit handles GA4, let it. The plugin will only send events.

2 Create your events

Phone click → Trigger: Click on element, CSS selector: .call-btn, Event name: dp_call_btn.
Form submit (thank you page) → Trigger: Pageview, URL contains: /thank-you, Event name: dp_thankyou.
CTA link → Trigger: Link URL contains, URL contains: /checkout, Event name: dp_checkout_click.

You can optionally pass GA4 parameters in JSON:

{
  "value": 1,
  "currency": "USD",
  "method": "header-cta"
}

Naming rules: lowercase letters, numbers, underscore (e.g., dp_call_btn).

3 (Premium) Google Ads conversions Skip if you only need GA4

Open the conversion’s Tag instructions and copy the send_to value:

gtag('event','conversion',{ 'send_to':'AW-17492235728/0nKRCImB8JwbENCr-Zf' });

Using GTM? We auto-fallback to dataLayer pushes so your GTM GA4 tag can pick them up.

4 Test & troubleshoot

Open Google Tag Assistant (tagassistant.google.com) and load your page.
Trigger your action (click the button, visit the thank-you page).
Check that dp_… event appears and that Ads conversion is sent (shows the AW destination).
Open GA4 → Admin → DebugView to see events live.

Not seeing events? If Site Kit (or your theme) already loads GA4, enable the setting “GA4 is already installed” to avoid double-loading.
CSS selector doesn’t fire? Verify the class/id in your browser’s inspector and ensure it matches exactly.
Cache/CDN: clear page cache (WP Rocket/LiteSpeed) after saving settings.
Events not in GA4 “Events” list? First-time events may take up to 24h to show there—Realtime/DebugView is immediate.